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PALO ALTO, Calif., Sept. 13, 2016 — Entefy Inc. announced today the appointment of Lily Sarafan to its Board of Directors. As President and CEO of Home Care Assistance (HCA), Sarafan has led the company from Silicon Valley startup to global leader in consumer health, employing 6,500 employees across 150 domestic and international markets. HCA is consistently recognized as best-in-class in its consumer segment and one of the fastest growing companies in the world.

Sarafan extends her passion for leadership and entrepreneurship as an investor and a trusted advisor. She serves on a variety of boards, including the Stanford Alumni Association and the BerkeleyHaas BIT-AMENA Center. She is also a mentor for 500 Startups, a Founder Board Advisor at StartX, and has been a featured speaker at the White House and at conferences worldwide.

Entefy Chairman and CEO, Alston Ghafourifar, said, “Not only does Lily set the bar for any entrepreneur, her multi-disciplinary expertise makes her an invaluable resource to any venture. Also, her support in empowering women everywhere makes us proud to have her with us as the newest member of Entefy’s Board.”

Sarafan is one of Silicon Valley’s 40 Under 40 and has been featured in Forbes, Fast Company, Inc., and Newsweek. She is also the co-author of an award-winning book series on healthy aging.

“Entefy is different,” Sarafan said. “Co-founders Alston and Brienne have set their sights on reimagining not only an entire sector but also the fundamental nature of communication.” Sarafan continued, “I believe Entefy is uniquely positioned to reach disruptive goals and transform how we communicate for the benefit of all. I’m delighted to be on this journey with the Entefy team.”

ABOUT ENTEFY

Entefy is building the first universal communicator—a smart platform that uses artificial intelligence to help you seamlessly interact with the people, services, and smart things in your life—all from a single application that runs beautifully on all your favorite devices. Our core technology combines digital communication with advanced computer vision and natural language processing to create a lightning fast and secure digital experience for people everywhere.

What were you doing in high school? Some of us may have been preoccupied with the latest trends or stressing out about exams. Our very own Jason Scharff, Software Engineering Intern and a high school Junior, envisioned encouraging students with computer science skills to develop tangible items to be used by others. Armed with this vision, he set off to co-host Menlo School’s first hackathon. Some 150 high school students came together from across California with a single objective: to code for 24 hours. Students with varying skill sets competed, from first time coders to a few with multiple hackathons under their belts.

“It actually works! A 24-hour period is able to actually convince people that programming is really a powerful tool,” said Jason.

Entefy’s co-founder, Brienne Ghafourifar, was invited to join the event as a judge.  “Our world, more than ever, needs risk-takers,” said Brienne. “We need the kind of people who are not afraid to try and fail. The kind of people who are willing to break things so that they can be rebuilt better. We need people like you.”

Congratulations to everyone who contributed to the success of Menlo School’s first hackathon!

Excited to celebrate along side more than 6,000 people in this year’s sold out Watermark Conference for Women marking it’s 21^st Anniversary. The one-day event offered access to engaging sessions, practical tools, inspirational stories on issues that matter most to women, valuable networking opportunities, career advice and professional development, money management, and life skills.

Co-Founder Brienne Ghafourifar was invited to speak on the panel entitled Strategies to Stand Out, Step Up, and Get Noticed. Brienne’s comments were focused by the conference organizers to her “bringing a fresh perspective,” based on her “experience raising funds and bringing an idea from concept to reality.”

From the stage, Brienne acknowledged the bold and heroic work of women who paved the way. “I would like to thank the women before who were able to pave this path so I can actually be in this seat and be with all of you.”

We tip our hats to women making their mark!

The Next Chapter of IoT: The Intelligence of Things, was the title of our co-founder Brienne Ghafourifar’s inspiring keynote address to a large audience at this year’s Harker School symposium. This year’s theme was, The Future of Data Science, Machine Learning and Predictive Analytics. Harker’s unique STEM conference is where students along with inventive startups and industry experts gather to discuss scientific research and innovation in Silicon Valley.

Brienne’s speech explored the explosive growth of IoT meeting the deep human need to communicate, spawning an entirely new paradigm of interaction.  “Although machines will fast become the primary generators and analyzers of data, it will always be about people,” said Brienne. “Artificial intelligence helps bridge the gap between people and machines. Entefy is seizing this opportunity and investing heavily in AI-enabled interactions to deliver the first universal interaction platform for people, things, and services.”

The audience dove into these ideas by way of seeking answers to their provoked questions and Brienne concluded her speech with an inspiring quote by Alan Kay: “The best way to predict the future is to invent it.”

For those of you considering a career move in the tech world or wondering where to start yours, we’ve got just the list: The 11 hottest tech opportunities of 2016.

Occupations ranked on this list were chosen by projected growth rates and median pay reported by the United States Bureau of Labor Statistics (BLS). The most recent projections were released on the BLS website in December 2015. BLS shows that total employment in the United States will increase by 6.5 percent (9.8 million) between 2014 and 2024. However, occupations within tech will grow at a much faster rate during this period.

Entefy hosted 20 students from INSEEC School of Business with campuses in Paris, Bordeaux, Lyon, Chambéry, London, Monaco, Geneva, Shanghai and right here in San Francisco. The MBA and design students visiting us are a highly motivated group with sights on Silicon Valley’s up and coming tech companies focused on “courageous innovation.”

We enjoyed their visit and wish them the best for a bright future ahead in their careers.

As part of our continued commitment to next generation visionaries in tech, Entefy had the pleasure of hosting a group of students from Boston College. As part of their TechTrek West program, they met with select leading Silicon Valley startups and blue chips.

Our CEO, Alston Ghafourifar, gave these students a behind-the-scenes look at Entefy’s frontiering technology. The students’ passion and excitement for our work inspired all. Boston College you are welcome anytime!

PALO ALTO, Calif., — Entefy, the communication and intelligent interaction technology startup, recently filed 12 new patent applications on its path to build the first intuitive technology that can help manage your entire digital life.

“Our focus is on developing new smart technologies that radically change the way people approach work, life, and everything in between,” says Alston Ghafourifar, Entefy’s CEO and Co-founder. “Among this latest set of patent filings are some of our team’s recent innovations aimed at creating a more personal digital experience using advanced machine learning and artificial intelligence.”

Today’s digital ecosystem consists of 100+ trillion messages transmitted annually, more than 2.5 million applications in the app stores, and 200 billion smart machines projected by 2020. Entefy is the first to give users a single, dynamic interface to interact with what matters most to them in this vast digital ecosystem.

“We need a simple, unified means of managing each of the touch points in our digital lives,” states Co-founder Brienne Ghafourifar. “So, why not create an intelligent interaction platform for everything?”

The 12 additional patents filed represent a push forward for the smart system powering Entefy’s seamless experience. This suite of intellectual property for the company also consists of novel solutions to key market pain points in the areas of digital communication, search, as well as cyber security and privacy.

ABOUT ENTEFY
Entefy is rewriting the code of communication and digital interaction. We’re introducing the first technology to give you seamless access to your conversations, connections, smart things, and services from all of your favorite devices. Our Intelligent Interaction Platform provides a simple, focused communication experience that puts you at the heart of your hyper-connected world. Entefy is based in Palo Alto, California.

To learn more, please visit Entefy.com.

Contact information: pr@entefy.com

Almost everyone has heard the most fundamental of all design principles: form-follows-function. For a hundred years, the idea that the way a thing looks should express the way the thing works has been drummed into our consciousness, drilled into our practices, and dragged into our homes and offices.

Well, maybe it’s time to reconsider.

The problem is that things—in the most literal sense of the word—have changed. Train stations festooned with gargoyles and simulated wood-grain on station wagons have given way to the clean lines of modern architecture, modern typography, and modern furniture. But what happens when products experience the same changes? When the power plant of a device can fit onto the head of a pin, a battery pack shrinks to the size of a pencil eraser, and screens warp and twist like tissue paper? And that’s just the beginning. What happens to “form” when things begin to lose their physicality and disappear altogether?

The first generation of websites and interfaces were mainly extensions of brick-and-mortar stores or steel-and-glass corporations, and their designs took their cues from the familiarity of the shop window and the annual report. We have entered a new phase, however, in which products and services trump their “real-world” counterpart. Navigation that needs neither atlas nor compass. Banking that does not involve banks and tellers. Healthcare that does not require appointments, latex gloves, and other indignities.

As our world ventures ever further into the uncharted territory that separates the physical from the digital—and the 20^th century from the 21^st—we have no choice but to face this challenge head on. We are literally rewriting the code of human interaction, and it goes without saying that there are few precedents to follow.

So, what’s the future of design? Freeing function from form.

PALO ALTO, Calif., Dec. 22, 2015 /PRNewswire/ — Entefy Inc. announced today the addition of Frank Bailinson to the team. He will work closely with the company’s lead corporate and growth strategist, Mehdi Ghafourifar, to expand Entefy’s Growth Force efforts, spearheading user acquisition and monetization strategy across multiple channels. His work will help bring Entefy’s full suite of freemium and premium offerings to users worldwide.

“Frank’s technology and marketing background speaks for itself,” said Entefy’s Chief Executive Officer and Co-Founder, Alston Ghafourifar. “His ability to successfully grow large-scale software businesses makes him a tremendous asset to Entefy. We couldn’t be more thrilled to welcome him.”

Most recently at Check Point, Frank served as Head of New Revenue and U.S. Operation, responsible for identifying and managing new revenue projects for its consumer security business. Previously, Frank held senior positions at companies such as Autodesk and General Mills. Frank earned his bachelor’s degree in psychology from Cornell University, and master’s degree in marketing strategy from The Kellogg School of Management at Northwestern University.

Frank’s exceptional track record in consumer security, mobile privacy, and freemium monetization attracted him to Entefy. When asked why he chose Entefy, Frank noted, “the marketing challenges of building a successful business around a paradigm shifter is incredibly inspiring, but it was witnessing the leaps Entefy’s technology has made and how close it is to becoming consumer-ready that compelled me to join the remarkable team.”

ABOUT ENTEFY
Entefy is rewriting the code of communication and digital interaction. We’re introducing the first technology to give you seamless access to your conversations, connections, smart things, and services from all of your favorite devices. Our Universal Interaction Engine provides a simple, focused communication experience that puts you at the heart of your hyper-connected world. Entefy is based in Palo Alto, California.