Global Consumer Health Leader, Lily Sarafan, Joins Entefy’s Board

PALO ALTO, Calif., Sept. 13, 2016 — Entefy Inc. announced today the appointment of Lily Sarafan to its Board of Directors. As President and CEO of Home Care Assistance (HCA), Sarafan has led the company from Silicon Valley startup to global leader in consumer health, employing 6,500 employees across 150 domestic and international markets. HCA is consistently recognized as best-in-class in its consumer segment and one of the fastest growing companies in the world.

Sarafan extends her passion for leadership and entrepreneurship as an investor and a trusted advisor. She serves on a variety of boards, including the Stanford Alumni Association and the BerkeleyHaas BIT-AMENA Center. She is also a mentor for 500 Startups, a Founder Board Advisor at StartX, and has been a featured speaker at the White House and at conferences worldwide.

Entefy Chairman and CEO, Alston Ghafourifar, said, “Not only does Lily set the bar for any entrepreneur, her multi-disciplinary expertise makes her an invaluable resource to any venture. Also, her support in empowering women everywhere makes us proud to have her with us as the newest member of Entefy’s Board.”

Sarafan is one of Silicon Valley’s 40 Under 40 and has been featured in Forbes, Fast Company, Inc., and Newsweek. She is also the co-author of an award-winning book series on healthy aging.

“Entefy is different,” Sarafan said. “Co-founders Alston and Brienne have set their sights on reimagining not only an entire sector but also the fundamental nature of communication.” Sarafan continued, “I believe Entefy is uniquely positioned to reach disruptive goals and transform how we communicate for the benefit of all. I’m delighted to be on this journey with the Entefy team.”


Entefy is building the first universal communicator—a smart platform that uses artificial intelligence to help you seamlessly interact with the people, services, and smart things in your life—all from a single application that runs beautifully on all your favorite devices. Our core technology combines digital communication with advanced computer vision and natural language processing to create a lightning fast and secure digital experience for people everywhere.