Alston

Entefy CEO Alston Ghafourifar welcomes Boston College students

As part of our continued commitment to next generation visionaries in tech, Entefy had the pleasure of hosting a group of students from Boston College. As part of their TechTrek West program, they met with select leading Silicon Valley startups and blue chips.

Our CEO, Alston Ghafourifar, gave these students a behind-the-scenes look at Entefy’s frontiering technology. The students’ passion and excitement for our work inspired all. Boston College you are welcome anytime!

Entefy Announces 12 New Patent Filings; Deepens Stake in Intelligent Interaction Space

PALO ALTO, Calif., — Entefy, the communication and intelligent interaction technology startup, recently filed 12 new patent applications on its path to build the first intuitive technology that can help manage your entire digital life.


“Our focus is on developing new smart technologies that radically change the way people approach work, life, and everything in between,” says Alston Ghafourifar, Entefy’s CEO and Co-founder. “Among this latest set of patent filings are some of our team’s recent innovations aimed at creating a more personal digital experience using advanced machine learning and artificial intelligence.”

Today’s digital ecosystem consists of 100+ trillion messages transmitted annually, more than 2.5 million applications in the app stores, and 200 billion smart machines projected by 2020. Entefy is the first to give users a single, dynamic interface to interact with what matters most to them in this vast digital ecosystem.

“We need a simple, unified means of managing each of the touch points in our digital lives,” states Co-founder Brienne Ghafourifar. “So, why not create an intelligent interaction platform for everything?”

The 12 additional patents filed represent a push forward for the smart system powering Entefy’s seamless experience. This suite of intellectual property for the company also consists of novel solutions to key market pain points in the areas of digital communication, search, as well as cyber security and privacy.

ABOUT ENTEFY
Entefy is rewriting the code of communication and digital interaction. We’re introducing the first technology to give you seamless access to your conversations, connections, smart things, and services from all of your favorite devices. Our Intelligent Interaction Platform provides a simple, focused communication experience that puts you at the heart of your hyper-connected world. Entefy is based in Palo Alto, California.

To learn more, please visit Entefy.com.

Contact information: pr@entefy.com

Future of design? Freeing function from form

Almost everyone has heard the most fundamental of all design principles: form-follows-function. For a hundred years, the idea that the way a thing looks should express the way the thing works has been drummed into our consciousness, drilled into our practices, and dragged into our homes and offices.


Well, maybe it’s time to reconsider.

The problem is that things—in the most literal sense of the word—have changed. Train stations festooned with gargoyles and simulated wood-grain on station wagons have given way to the clean lines of modern architecture, modern typography, and modern furniture. But what happens when products experience the same changes? When the power plant of a device can fit onto the head of a pin, a battery pack shrinks to the size of a pencil eraser, and screens warp and twist like tissue paper? And that’s just the beginning. What happens to “form” when things begin to lose their physicality and disappear altogether?

The first generation of websites and interfaces were mainly extensions of brick-and-mortar stores or steel-and-glass corporations, and their designs took their cues from the familiarity of the shop window and the annual report. We have entered a new phase, however, in which products and services trump their “real-world” counterpart. Navigation that needs neither atlas nor compass. Banking that does not involve banks and tellers. Healthcare that does not require appointments, latex gloves, and other indignities.

As our world ventures ever further into the uncharted territory that separates the physical from the digital—and the 20th century from the 21st—we have no choice but to face this challenge head on. We are literally rewriting the code of human interaction, and it goes without saying that there are few precedents to follow.

So, what’s the future of design? Freeing function from form.

Head of Check Point U.S. Consumer Operation Joins Entefy

PALO ALTO, Calif., Dec. 22, 2015 /PRNewswire/ — Entefy Inc. announced today the addition of Frank Bailinson to the team. He will work closely with the company’s lead corporate and growth strategist, Mehdi Ghafourifar, to expand Entefy’s Growth Force efforts, spearheading user acquisition and monetization strategy across multiple channels. His work will help bring Entefy’s full suite of freemium and premium offerings to users worldwide.

“Frank’s technology and marketing background speaks for itself,” said Entefy’s Chief Executive Officer and Co-Founder, Alston Ghafourifar. “His ability to successfully grow large-scale software businesses makes him a tremendous asset to Entefy. We couldn’t be more thrilled to welcome him.”

Most recently at Check Point, Frank served as Head of New Revenue and U.S. Operation, responsible for identifying and managing new revenue projects for its consumer security business. Previously, Frank held senior positions at companies such as Autodesk and General Mills. Frank earned his bachelor’s degree in psychology from Cornell University, and master’s degree in marketing strategy from The Kellogg School of Management at Northwestern University.

Frank’s exceptional track record in consumer security, mobile privacy, and freemium monetization attracted him to Entefy. When asked why he chose Entefy, Frank noted, “the marketing challenges of building a successful business around a paradigm shifter is incredibly inspiring, but it was witnessing the leaps Entefy’s technology has made and how close it is to becoming consumer-ready that compelled me to join the remarkable team.”

ABOUT ENTEFY
Entefy is rewriting the code of communication and digital interaction. We’re introducing the first technology to give you seamless access to your conversations, connections, smart things, and services from all of your favorite devices. Our Universal Interaction Engine provides a simple, focused communication experience that puts you at the heart of your hyper-connected world. Entefy is based in Palo Alto, California.

Train Station

Time is finally on your side

Time is our most valuable and least appreciated asset. Like bankers we spend time; spendthrifts waste time; speculators may be living on borrowed time. But no one has figured out how we can make time.

What’s interesting about time is that unlike every other scarce resource (soybeans, oil reserves, flu vaccines), nobody has any more of it than anybody else. Business executives and bus drivers have exactly 24 hours between sunrises. Working moms and deadbeat dads have seven days in their week—no more, no less. Young or old, rich or poor, post-doc or high school dropout, time is the great equalizer.

What if that changes? What if time can finally be on your side?

It’s impossible to bend the rules of physics to lengthen the working day, but we can eliminate the redundancies and overlaps, the break points and transitions. Imagine if being in Point A and being in Point B did not require commuting between them? If we never had to log off of one system in order to log on to another? Or wait for the copy machine to warm up or the coffee cup to cool down? It might seem like no more than a few seconds here and a few minutes there, until you add them up.

The biggest time sink of them all (after traffic jams and jury duty) is communications. The speed with which we can fire messages around the globe has been offset by the amount of time we spend accessing, organizing, and switching back and forth among them. In the old days, when we checked our messages once as we woke up and once again at bedtime, it didn’t matter. But when information flows into multiple devices continuously throughout the day, the game-changer becomes guiding them into a single channel.

Entefy is unlocking the technology that will add a 25th hour to your day, an eighth day to your week, an extra month to your year. How will you live it?

Entefy’s Phil Greenberg talks IoT at the University of Minnesota College of Science and Engineering

After receiving his master’s degree in Electrical Engineering from the University of Minnesota, Phil moved to Silicon Valley to design computer chips for Intel. Later, Phil joined Entefy where he discovered passion and potential for ubiquitous connectivity.

His recognition for the inevitable explosion of the Internet of Things and the need to harness it recently garnered an invitation to lecture at his alma mater.

IoT is still a massively underrealized opportunity to the general population. Entefy wholly supports the individual efforts of our team members to share our vision for a seamlessly connected world with the community.

The California Program for Entrepreneurship (CAPE) Business Pitch Competition 2015

Two Entefyers joined this year’s panel of judges at The California Program for Entrepreneurship (CAPE) Business Pitch Competition 2015 at Santa Clara University. The annual competition is a culmination of CAPE’s intensive education course and a wonderful opportunity for participants to showcase the results of their hard work before a distinguished panel of Silicon Valley leaders, venture capitalists, and investors.

Congratulations to this year’s emerging entrepreneurs! We wish you every success in your future endeavors.

Students visiting Entefy's office

The British School of Brussels at Entefy

We were delighted to host The British School of Brussels at Entefy. Our entire team had a wonderful time engaging with the bright audience, and were truly impressed by their advanced level of understanding and thoughtful questions. There isn’t a doubt in our hearts that these young technologists are well on their way to incredible achievements.

It’s our hope that our new supporters have gained new inspiration and an everlasting passion for cutting-edge technology.

Brienne

Annual Santa Clara University CIE Advisory Board Meeting

Santa Clara University’s Center for Innovation & Entrepreneurship (CIE) recently hosted its Annual CIE Advisory Board Meeting. Always true to its goal of better serving its community, the CIE offers opportunities such as this for board members, faculty, and select alumni to network, educate, and advise.

Since last year’s meeting, Entefy has made incredible strides. We were thrilled for this year’s invitation to update CIE alumni and advisors.

Brienne

Entefy at The C2SV Technology Conference

Entefy’s momentum recently caught the eye of Creative Convergence Silicon Valley (C2SV) organizers, but it was our story that really sparked their interest in having Entefy at The C2SV Technology Conference.

C2SV is an annual 2-day event dedicated to celebrating the nexus of cutting-edge technologies and creative arts by featuring renowned keynotes and live performances such as industry legends Steve Wozniak and Nolan Bushnell. Needless to say, Entefy is delighted for the opportunity to take part this year.