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Almost everyone has heard the most fundamental of all design principles: form-follows-function. For a hundred years, the idea that the way a thing looks should express the way the thing works has been drummed into our consciousness, drilled into our practices, and dragged into our homes and offices.

Well, maybe it’s time to reconsider.

The problem is that things—in the most literal sense of the word—have changed. Train stations festooned with gargoyles and simulated wood-grain on station wagons have given way to the clean lines of modern architecture, modern typography, and modern furniture. But what happens when products experience the same changes? When the power plant of a device can fit onto the head of a pin, a battery pack shrinks to the size of a pencil eraser, and screens warp and twist like tissue paper? And that’s just the beginning. What happens to “form” when things begin to lose their physicality and disappear altogether?

The first generation of websites and interfaces were mainly extensions of brick-and-mortar stores or steel-and-glass corporations, and their designs took their cues from the familiarity of the shop window and the annual report. We have entered a new phase, however, in which products and services trump their “real-world” counterpart. Navigation that needs neither atlas nor compass. Banking that does not involve banks and tellers. Healthcare that does not require appointments, latex gloves, and other indignities.

As our world ventures ever further into the uncharted territory that separates the physical from the digital—and the 20^th century from the 21^st—we have no choice but to face this challenge head on. We are literally rewriting the code of human interaction, and it goes without saying that there are few precedents to follow.

So, what’s the future of design? Freeing function from form.

PALO ALTO, Calif., Dec. 22, 2015 /PRNewswire/ — Entefy Inc. announced today the addition of Frank Bailinson to the team. He will work closely with the company’s lead corporate and growth strategist, Mehdi Ghafourifar, to expand Entefy’s Growth Force efforts, spearheading user acquisition and monetization strategy across multiple channels. His work will help bring Entefy’s full suite of freemium and premium offerings to users worldwide.

“Frank’s technology and marketing background speaks for itself,” said Entefy’s Chief Executive Officer and Co-Founder, Alston Ghafourifar. “His ability to successfully grow large-scale software businesses makes him a tremendous asset to Entefy. We couldn’t be more thrilled to welcome him.”

Most recently at Check Point, Frank served as Head of New Revenue and U.S. Operation, responsible for identifying and managing new revenue projects for its consumer security business. Previously, Frank held senior positions at companies such as Autodesk and General Mills. Frank earned his bachelor’s degree in psychology from Cornell University, and master’s degree in marketing strategy from The Kellogg School of Management at Northwestern University.

Frank’s exceptional track record in consumer security, mobile privacy, and freemium monetization attracted him to Entefy. When asked why he chose Entefy, Frank noted, “the marketing challenges of building a successful business around a paradigm shifter is incredibly inspiring, but it was witnessing the leaps Entefy’s technology has made and how close it is to becoming consumer-ready that compelled me to join the remarkable team.”

ABOUT ENTEFY
Entefy is rewriting the code of communication and digital interaction. We’re introducing the first technology to give you seamless access to your conversations, connections, smart things, and services from all of your favorite devices. Our Universal Interaction Engine provides a simple, focused communication experience that puts you at the heart of your hyper-connected world. Entefy is based in Palo Alto, California.

Time is our most valuable and least appreciated asset. Like bankers we spend time; spendthrifts waste time; speculators may be living on borrowed time. But no one has figured out how we can make time.

What’s interesting about time is that unlike every other scarce resource (soybeans, oil reserves, flu vaccines), nobody has any more of it than anybody else. Business executives and bus drivers have exactly 24 hours between sunrises. Working moms and deadbeat dads have seven days in their week—no more, no less. Young or old, rich or poor, post-doc or high school dropout, time is the great equalizer.

What if that changes? What if time can finally be on your side?

It’s impossible to bend the rules of physics to lengthen the working day, but we can eliminate the redundancies and overlaps, the break points and transitions. Imagine if being in Point A and being in Point B did not require commuting between them? If we never had to log off of one system in order to log on to another? Or wait for the copy machine to warm up or the coffee cup to cool down? It might seem like no more than a few seconds here and a few minutes there, until you add them up.

The biggest time sink of them all (after traffic jams and jury duty) is communications. The speed with which we can fire messages around the globe has been offset by the amount of time we spend accessing, organizing, and switching back and forth among them. In the old days, when we checked our messages once as we woke up and once again at bedtime, it didn’t matter. But when information flows into multiple devices continuously throughout the day, the game-changer becomes guiding them into a single channel.

Entefy is unlocking the technology that will add a 25^th hour to your day, an eighth day to your week, an extra month to your year. How will you live it?

Two Entefyers joined this year’s panel of judges at The California Program for Entrepreneurship (CAPE) Business Pitch Competition 2015 at Santa Clara University. The annual competition is a culmination of CAPE’s intensive education course and a wonderful opportunity for participants to showcase the results of their hard work before a distinguished panel of Silicon Valley leaders, venture capitalists, and investors.

Congratulations to this year’s emerging entrepreneurs! We wish you every success in your future endeavors.

We were delighted to host The British School of Brussels at Entefy. Our entire team had a wonderful time engaging with the bright audience, and were truly impressed by their advanced level of understanding and thoughtful questions. There isn’t a doubt in our hearts that these young technologists are well on their way to incredible achievements.

It’s our hope that our new supporters have gained new inspiration and an everlasting passion for cutting-edge technology.

Santa Clara University’s Center for Innovation & Entrepreneurship (CIE) recently hosted its Annual CIE Advisory Board Meeting. Always true to its goal of better serving its community, the CIE offers opportunities such as this for board members, faculty, and select alumni to network, educate, and advise.

Since last year’s meeting, Entefy has made incredible strides. We were thrilled for this year’s invitation to update CIE alumni and advisors.

Entefy’s momentum recently caught the eye of Creative Convergence Silicon Valley (C2SV) organizers, but it was our story that really sparked their interest in having Entefy at The C2SV Technology Conference.

C2SV is an annual 2-day event dedicated to celebrating the nexus of cutting-edge technologies and creative arts by featuring renowned keynotes and live performances such as industry legends Steve Wozniak and Nolan Bushnell. Needless to say, Entefy is delighted for the opportunity to take part this year.

Brienne Ghafourifar, Entefy’s co-founder, participated in the recent Founders Forum in New York on October 7-8 to discuss the role of technology in how we communicate and interact.

Founders Forums, dubbed “The Davos of Tech” by The Guardian, are highly selective invitation-only gatherings of leading digital and technology entrepreneurs from around the world.  The events are an opportunity for great minds such as Arianna Huffington, Richard Branson, and Reid Hoffman to engage in open debate, brainstorming, and problem solving alongside those on a similar journey.

PALO ALTO, Calif., September 8, 2015 – Entefy, the company that is rewriting the code of communication to simplify your digital world, announces the closing of a new round of funding, and is now valued at $50 million pre-Series A. The capital will be used to add key hires, expand the company’s IP portfolio, and accelerate development of Entefy’s core technology platform.

Since Entefy’s founding, the company and its sibling co-founders have experienced strong momentum and growth. Brienne Ghafourifar had initially raised $1 million for Entefy. At 17, that made Brienne the world’s youngest college graduate to raise $1 million in venture funding. Today, this figure has grown to $9.7 million, and the co-founders have gone on to author several key pending patents—in communication, privacy, security, and data intelligence—and to attract a world-class board of directors and group of strategic advisors.

“We are incredibly humbled and honored by the tremendous support from our investors and advisors in this round,” said CEO and co-founder Alston Ghafourifar. “Most importantly, we’ve gained high-profile partners who share our vision of simplifying the way people communicate and interact in the modern world.”

Currently, smartphone owners interact with others through an average of 7.4 social/communication applications. In addition, the applications required to interact with IoT devices are growing at a phenomenal rate, forming an increasingly chaotic digital world that is becoming more challenging for people to manage. Entefy will free people from devices, protocols, and services that dictate the way we communicate by providing a more unified and natural way to interact.

“Entefy is thrilled by the excitement from our investors,” says co-founder Brienne. “Their support is testament to Entefy’s vision—changing digital communication and interaction forever.”

ABOUT ENTEFY
Entefy is rewriting the code of communication and digital interaction. We’re introducing the first technology to give you seamless access to your conversations, connections, smart things, and services from all of your favorite devices. Our Universal Interaction Engine provides a simple, focused communication experience that puts you at the heart of your hyper-connected world. Entefy is based in Palo Alto, California.