Every day, YouTube users view 10 to 20 billion videos and the average adult watches 76 minutes of digital video. By 2019, it’s projected that video will account for 80% of consumer Internet traffic, which is one of the reasons mobile data traffic has grown 400,000,000x since 2000.
What’s behind the continuing rise of video? For one thing, reading and watching utilize different brain processes. Reading requires active attention and gives the brain a workout because it takes more cognitive effort. Video is passive, easier to consume, and processed by the brain 60,000 times faster than text. Video might win the popular vote, but the many positive effects of reading shouldn’t be dismissed.
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