Why does it matter that so many apps, webs services, and devices collect data about practically every aspect of your life? The answer is partly because it often happens without your knowledge or permission. And partly because once data is created, it can live on indefinitely—and who’s to say where the data that you consider sensitive might end up?
You can read an in-depth look at these data trackers in Entefy’s article, Collected, bundled, and sold: your sensitive private data.