Inattention: the brain’s complex relationship with social media [SLIDES]

Social media feeds can be a great way to pass the time discovering new information from sources we trust and admire. But repeatedly revisiting those feeds is also perfectly suited to overindulgence because the impulse to “check in” runs on the same mental machinery that drives overindulge in exercise or sweets or coffee.

Then there’s the attention factor. Research suggests that low levels of focus can negatively impact memory formation. There are ways to improve memory retention, starting with understanding how memories are formed. So what does it take to remember?

Entefy curated a presentation based on our article about the brain’s complex relationship with social media. These slides provide a research-driven perspective on how the human brain adapts (and doesn’t) to the unique characteristics of social media technology.